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BOOKFEST 25-29 Mai 2011

Business & Management (2 books)

Şterge filtrul: Editura
Database Marketing Database Marketing
Author(s): Blattberg, Robert C, Kim, Byung-Do, Neslin, Scott A.
Publisher: SPRINGER - 2009
Availability: June 2009
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have » ...more
Supply Chain Management with APO Supply Chain Management with APO
Author(s): Dickersbach, Jorg T.
Publisher: SPRINGER - 2009
Availability: June 2009
Buyer opinions: 5
The Advanced Planner and Optimiser (SAP APOTM) is the software from SAP dedicated to supply chain management. This book provides an overview about the supported SCM processes and explains how to implement » ...more
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