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Business & Management (6 books)
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Database Marketing
Author(s): Blattberg, Robert C, Kim, Byung-Do, Neslin, Scott A. Publisher: SPRINGER - 2009 Availability: June 2009
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Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have » ...more |
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Decision Behaviour, Analysis and Support
Behavioural studies have shown that while humans may be the best decision makers on the planet, we are not quite as good as we think we are. We are regularly subject to biases, inconsistencies and irrationalities » ...more |
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Supply Chain Management with APO
Author(s): Dickersbach, Jorg T. Publisher: SPRINGER - 2009 Availability: June 2009
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The Advanced Planner and Optimiser (SAP APOTM) is the software from SAP dedicated to supply chain management. This book provides an overview about the supported SCM processes and explains how to implement » ...more |
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