Business & Management (4 books)

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director//agency principle. Altstiel » ...more

In the twenty years since its first publication, Images of Organization has become a classic in the canon of management literature. The book is based on a very simple premise: that all theories of organization » ...more

For anyone seeking to explore how an understanding of leadership theory can inform and direct the way leadership is practiced, the Fourth Edition of Leadership: Theory and Practice is an indispensable » ...more

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured » ...more