Business & Management (12 cărţi)

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director//agency principle. Altstiel » ...mai mult

"Curriculum Leadership, Second Edition" is a one-of-a-kind resource written for educational leaders (both administrators and teachers) who want to successfully restructure and enhance school curriculum. » ...mai mult

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have » ...mai mult

Behavioural studies have shown that while humans may be the best decision makers on the planet, we are not quite as good as we think we are. We are regularly subject to biases, inconsistencies and irrationalities » ...mai mult

Essential reading for students and professionals in the fields of business, law and management, Effective Negotiation offers a realistic and practical understanding of negotiation and the skills required » ...mai mult

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers » ...mai mult

In the twenty years since its first publication, Images of Organization has become a classic in the canon of management literature. The book is based on a very simple premise: that all theories of organization » ...mai mult

For anyone seeking to explore how an understanding of leadership theory can inform and direct the way leadership is practiced, the Fourth Edition of Leadership: Theory and Practice is an indispensable » ...mai mult

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured » ...mai mult

The Fifth Edition of this best-selling introductory organizational communication textbook continues to examine and explore the problems and paradoxes of organizational communication and the changing features » ...mai mult